Challenge:
A university project to create a brand around a niche, purpose-driven topic.
Insight:
There are amazing black trailblazing figures that go unnoticed, often overshadowed by the big names.
Solution:
I set out to create an initiative that educates and inspires through Black History, just as it inspired me. I paired trailblazers in duos: one from the past, and one from the present, with the latter carrying the torch ignited by their predecessor. To bring this vision to life, I launched a website and social media channels spotlighting their stories.
Website article graphics
My social media posts at that point capitalised on the buzz surrounding Ridley Scott's 2023 blockbuster Napoleon.
