Challenge:
A university project to create a digital product that tackles a food nutrition or sustainability issue. Around a third of 18-25 year olds in the UK aren't eating breakfast – I aimed to remedy this.
Insight:
Spoons are simple, knives & forks are complex.
Solution:
An app concept featuring breakfast recipes you can make & eat with only a spoon. Spoons become the embodiment of simplicity, helping time-poor 18-25 year olds to start eating breakfast regularly so they can feel healthier.
Visual language designed to look ‘spoon-able’.
Brand Values: Simple, charming, nonchalant.
Socials
Post
Reel
