Challenge:
Create a limited-edition package design for KitKat, inspired by London and Chicago culture.
Insight:
“The streets are where our stories are told.”
Solution:
To “Break Thru” stereotypes and spark cultural exchange, I flew to Chicago and, with the help of locals, explored the city beyond tourist clichés. The goal was to uncover what matters most to people in both cities and reflect that through the design.
Role:
Packaging design, creative ideation, photography, pitching
Team:
Dominic Ofoedu, Harriet Power, Jake Maguire, Freddie Golden, Adeeb Borden, Lewis Wint, Selma Messaoudi, Jonathan Ross, Delvin Miller
Initial render (left). Inside of pack design concept (right)
Bespoke prototype outer box design
